Newsletter
The State of Links, 2024
Google doesn't like link buying. But link buying still works. Here's what's changed, what still matters, and how to qualify link sites with a simple formula.
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Newsletter
Let's Pareto That BFF
Content strategy using match and exceed, SERP intent buckets, the 3:3:4 ratio, and why tools like Frase and Grammarly actually matter for ranking.
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Newsletter
Yo...member when?
The origin story. Hippie parents, chainsaws, espresso stands, and how the Pareto Principle explains everything about SEO. Meet the Big Four Factors.
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Worse Posts
Penguin 2.0: The Real Dirt Google Doesn't Want You To Know
A satirical interview with a former Google employee reveals the truth behind Penguin 2.0. Spoiler: it's actually Hippo 1.0.
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Bad Posts
Why Guest Blogging Fucking Blows
A rant about the guest blogging industrial complex, why most of it is garbage, and the one truth nobody wants to hear.
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Worse Posts
Extending The Olive Branch...
That time Mitch gave Rand Fishkin a snuggie at an SEO event. Nice beards, ladies.
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Bad Posts
Scrapebox Spammers: You're Doing It Wrong
If you're going to spam, at least do it right. A deep dive into Scrapebox misuse, honeypots, and why most of you are terrible at this.
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Bad Posts
Rand, I'm The Guy Who Ranked You For Snuggie Dog Bed...
The story of 301-redirecting a domain to SEOMoz, Rand tweeting about it, and the entire community losing their minds over "negative SEO."
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