AI Search Guides
AI is answering questions before people ever reach a list of links. These are the guides to showing up in those answers: how the engines pick sources, how to structure content they will cite, and how to build the authority that gets you into the trusted set. Written from 20 years in search and ongoing testing across the AI engines.
The Guides
How to Rank in ChatGPT
The full playbook: how ChatGPT picks what to cite, the six signals that matter, answer capsules, the authority half nobody talks about, and how to measure it.
LLM Optimization
The umbrella discipline explained: what LLM optimization is, how it differs from SEO, GEO, and AEO, the levers that move citations, and how to start.
AEO vs GEO vs SEO
The acronyms explained without the buzzword soup: what each means, how they differ, whether they replace SEO, and which to actually prioritize.
Is AI Content Bad for SEO?
The honest answer: no, not for being AI. What Google actually says, when AI content hurts you, when it works, and how to use it without getting burned.
The GEO Checklist
The exact steps to make any page rank in Google and get cited by AI: entities, structure, depth, authority, machine access, and measurement.
GEO vs SEO
How generative engine optimization differs from traditional SEO, where they overlap, whether GEO replaces SEO, and how to do both at once.
Want It Done for You?
We engineer content to get cited by AI, verify every claim before it ships, and build the authority that gets you into the trusted set. Agencies, we deliver it white-label.
GEO Content Services
Productized content engineered for citation, from a one-topic Sprint to an ongoing Retainer.
Talk Strategy First
Not sure where you stand in AI answers? Tell us your topic and we'll scope it.
Ready to show up in the answer?
Read the guides, then let's get you cited. See our GEO content services, or get in touch.