Failbag

Only one response of interest and I've got more work than time tonight so let's jump straight into it.

Context on the question, it was asking for clarification if I meant Auction when I said Expired.

Also, if the whois date has reset (on expiry), doesn't Google nuke the link juice and reset it?

First question I have is who is teaching people this stuff?

Honestly, I'd love to have a discussion with them.

Just to see if they believe their own bullshit...or if it just fits a narrative that helps them sell a product or service.

There's so much suspension of logic required to give this concept credibility, I'm struggling with where to start...

I guess with 'resetting link juice'.

To reset something, you'd need to track it.

Roughly 200,000 domains expire daily.

And straight from Google's mouth:

The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size.

So basically, to effectively 'nuke and reset link juice', Google would need to segment out a rotating series of data sets to run ALL code against.

The napkin math for the last 20 years (yeah I dig that far back, don't you?) looks something like this:

365*20 = 7300 different databases, each with 200,000 more domains than the next.

So Database 1 would have roughly 200,000 entries to cross reference 100,000,000 gigabytes of data against and Database 7300 would have roughly 1.46 billion entries cross referenced against the same 100,000,000 gigabytes.

With 7298 more computational sets to handle in between the two extremes lol.

Anyone who has ever fought with million plus entry databases is laughing their ass off right now.

Also, they need to do all these computations for free, because Web Spam generates zero dollars for Google.

In fact, if you've been in this game long enough, you know that the Web Spam team is kind of the black sheep over at Google.

They make no money for company that constantly needs more of it to keep stock prices high.

Even worse, lots of the things they want to do slow down indexing.

Like updates.

Slower indexing = less placements both on the Adwords and Adsense sides.

Two things that actually make money.

Remember when Penguin was going to be a real time update forever?

Yeah, that got squashed real quick.

OG's know that when indexing and crawling slows down, an update is underway.

Even when the announcement is weeks away.

Why?

You go try to run large scale code updates against a moving target that is 100,000,000+ gigabytes deep and report back.

Even Google, with servers the size of mountains (not an exaggeration, some of the datacenters I've seen in person are freaking massive) can't pull it off.

The math simply doesn't work. It won't work when quantum computing is available either. It'll never work.

And Google will ALWAYS choose money over whatever hair brained schemes the nerds down in Web Spam cook up. ALWAYS.

So today's lesson is let's apply some logic to the nonsense we hear out here in the SEO world, because there is lots of it and if we don't use discernment, we'll constantly be led astray.

That's it, back to my to-do list.

Cheers,

Grind

P.S. Buy links, book consulting (just not this week, all full up) over at https://clients.grindstoneseo.com

P.S.S. Old domains derive their power from old links, not from domain age. That's why I used the 20 year example above.

Zig while others zag. Look where nobody else will.